Learn More | Florsheim Shoes Privacy Policy Skip to main content
Your cart is empty.
Subtotal €0.00


Dear Interested Persons, we would like to inform you that the "European Regulation 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data" (hereinafter "GDPR") provides for the protection of persons and other subjects with regard to the processing of personal data.

Florsheim Shoes Europe S.r.l. - with headquarters in Piazza San Babila 4/A, 20122 Milano , Italy and Vat Nm./Fiscal Code: 03570550966 (hereinafter “FLORSHEIM”) as the Data Controller of personal data, recognizes the importance of protecting personal data and considers the protection of personal data to be one of the main objectives of its activities.

Before disclosing any personal data to us, FLORSHEIM invites you to read carefully this Privacy Policy, which contains important information about the protection of personal data and the security measures taken to ensure its confidentiality in full compliance with Applicable Law.

This Privacy Policy also:

-is intended only for the www.florsheim.eu website ("Website") and does not apply to other websites that may be consulted via external links;
-is to be considered as Information provided pursuant to art. 13 of the Regulation Applicable to those who interact with the Website;
-complies with Recommendation no. 2/2001 concerning minimum requirements for on-line data collection in the European Union, adopted on 17 May 2001 by the Article 29 Working Party.
FLORSHEIM informs you that the processing of your personal data will be based on the principles of lawfulness, fairness, transparency, purpose limitation and storage, data minimization, accuracy, integrity and confidentiality. Your personal data will therefore be treated in accordance with the legal provisions of Applicable law and the obligations of confidentiality set out therein.


Below is the index of this Privacy Policy so that you can easily find information regarding the processing of your personal data.

1. Data controller and Data Protection Officer
2. The personal data undergoing processing
a. Navigation data
b. Data provided voluntarily
c. Cookies and related technologies
3. The purpose, legal basis and mandatory or optional nature of the processing
4. Recipients of the data
5. Data transfers
6. Data retention
7. Your rights
8. Changes and rectification to personal data

In light of Applicable law, the data controller of the Website is FLORSHEIM as defined above. In turn, FLORSHEIM has appointed a Data Protection Officer (DPO) available at: privacy@florsheimeurope.com for any information regarding the processing of personal data by FLORSHEIM, including the list of data processors.

“Personal Data" means any information relating to an identified or identifiable individual with particular reference to an identifier such as name, identification number, location data, online identifier or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity.
The Personal Data collected by the Website are as follows:
a. Browsing data
The Website's computer systems collect certain Personal Data, the transmission of which is implicit in the use of Internet communication protocols.
This information is not collected to be associated with you, but by their very nature could, through processing and association with data held by third parties, allow to identify you.
These include IP addresses or domain names of the devices used to connect to the Website, URI (Uniform Resource Identifier) addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical code indicating the status of the reply given by the server (successful, error, etc..) and other parameters relating to your operating system and computer environment.
These data are used in order to obtain anonymous statistical information on the use of the Website and to check its correct functioning; to allow - given the architecture of the systems used - the correct provision of the various functions requested by you, for reasons of security and verification of liability in the event of hypothetical computer crimes against the Website or third parties and are deleted after 60 days.

b. Data provided voluntarily
Through the Website you have the possibility to voluntarily provide Personal Data such as: your name and e-mail address, telephone number, street and city address, birth month, etc. for subscribing to the newsletter service "Sign Up for exclusive previews and offers!” or for signing to the site through the form "Sign In" or to make purchases through the site.
FLORSHEIM will process this data in compliance with Applicable Law, assuming that it relates to you or third parties who have expressly authorized you to provide it on an appropriate legal basis that legitimizes the processing of data in question. With respect to these cases, you set yourself up as the independent data controller, assuming all the obligations and responsibilities of the law. In this sense, you hereby grant the widest possible indemnity with respect to any dispute, claim, request for compensation for damages resulting from processing, etc. that may be received by FLORSHEIM from third parties who’s Personal Data has been processed through your use of the Website in violation of Applicable Law.

c. Cookies and related technologies
FLORSHEIM collects Personal Data through cookies. More information on the use of cookies and related technologies can be found here.

The Personal Data you provide through the Website will be processed by FLORSHEIM for the following purposes:
a) purposes related to the execution of a contract of which you are a part or to the execution of pre-contractual measures taken on your request (e.g.: sign in to the site, registration to the FLORSHEIM NEWSLETTER service, etc.);
b) purposes of statistical research/analyses on aggregated or anonymous data, aimed at measuring the operation of the Website, measuring traffic and evaluating usability and interest;
c) purposes related to the fulfilment of a legal obligation to which FLORSHEIM is subject;
d) purposes necessary for the establishment, exercise or defense of legal claims either in judicial proceedings or whenever judicial authorities exercise their judicial functions;
e) purposes related to operate , improve and maintain our business, products and services;
f) purposes of commercial communication in different forms, also in relation to the interest of the User.
The legal basis for the processing of Personal Data for the purposes referred to in point a) is the provision of a service or response to a request that does not require consent under Applicable Law.
The purpose referred to in point b) does not involve the processing of Personal Data.
The purpose referred to in point c) represents a legal obligation pursuant to Applicable Law and therefore does not need any consent.
The purpose referred to in point d) represents a legitimate processing of Personal Data pursuant to Applicable Law since, once the Personal Data has been provided, the processing is indeed necessary to comply with a legal obligation to which FLORSHEIM is subject.
Providing your Personal Data for the purposes listed above is optional, but failure to do so may make it impossible to fulfil a request or a legal obligation to which FLORSHEIM is subject.

Your Personal Data may be shared, for the purposes specified in point 3, with:
a. subjects necessary for the supply of the services offered by the Website including, by way of example:
- the sending of e-mails
- the analysis of the Website functioning
- the process of credit cards and payments
- the serving of relevant content who typically act as FLORSHEIM data controllers;

b. persons authorized by FLORSHEIM to process Personal Data who have committed themselves to confidentiality or have an adequate legal obligation of confidentiality; (e.g. employees and collaborators of FLORSHEIM); (a. and b. are collectively "Recipients");
c. jurisdictional authorities in the exercise of their functions when required by the Applicable Law.

Some of your Personal Data is transferred to Recipients who may be located outside the European Economic Area. FLORSHEIM ensures that the electronic and paper processing of your Personal Data by the Recipients is carried out in compliance with Applicable Law. Indeed, transfers are based either on an adequacy decision or on the Standard Model Clauses approved by the European Commission.

FLORSHEIM will process your Personal Data for the time strictly necessary to achieve the purposes indicated in point 3.
By way of example, FLORSHEIM will process Personal Data for the FLORSHEIM NEWSLETTER service until you decide to unsubscribe from the service.
With the exception of the above, FLORSHEIM will process your Personal Data up to the time allowed by Italian law in terms of conservation and keeping of accounting records (Articles 2214 - 2220 of the Italian Civil Code - Article 22 of Presidential Decree 600/73) and to protect its interests (Article 2947(1)(3) of the Italian Civil Code).
Further information regarding the period of retention of Personal Data and the criteria used to determine this period may be requested by writing to the Data Controller.

Within the limits of the Applicable Law, you have the right to request FLORSHEIM, at any time:
- access your Personal Data.
- correction of your Personal Data
- deletion of your Personal Data

You have also the right to:
- object to the processing of your Personal Data,
- limit its processing
- obtain the data concerning you in a structured, commonly used and machine-readable format.

You make revoke your consent to your data being processed at any time.
Requests should be sent by e-mail to: privacy@florsheimeurope.com
In accordance with Applicable law, you have the right to lodge a complaint with the competent supervisory authority (Guarantor for the Protection of Personal Data) if you believe that the processing of your Personal Data is in breach of the law.

This Privacy Policy is effective as of May 25th, 2018. FLORSHEIM reserves the right to modify or simply update the content, in part or in full, also due to changes in the Applicable Regulations. FLORSHEIM will inform you of such changes as soon as they are introduced and they will be binding as soon as they are published on the Website.
FLORSHEIM therefore invites you to regularly visit this section to get acquainted with the latest and most updated version of the Privacy Policy so that you are always up to date with the data collected and the use that FLORSHEIM makes of it.


This Cookie Policy is an integral part of FLORSHEIM's Privacy Policy available here.

1. Definitions and characteristics of cookies

Cookies and related technologies are information that sites and apps send or read on your devices at the first visit, and then be retransmitted to the same sites, app at the next visit. It is thanks to these technologies that websites and apps remember actions and preferences (such as login data, language of choice, font size, other display settings, etc.) so that they do not need to be displayed again at the next visit.
These technologies are used to perform computer authentications, monitor sessions and store information regarding the activities of users who access a service and may also contain a unique identification code that allows you to keep track of user navigation within the Website for statistical or advertising purposes.
In fact, there are different types of cookies that, depending on their characteristics and functions, may persist on your device for different periods of time: the so-called session cookies, which are automatically deleted when you close your browser; and the so-called persistent cookies, which remain on your device until a certain time.
In line with Applicable Law, your prior consent for the use of cookies is not always required. In particular, such consent is not required for "technical cookies", e.g. those used for the sole purpose of transporting a communication over an electronic communication network, or strictly necessary to provide a service expressly requested by the user. In other words, cookies that are indispensable to the operation of a Website.
Your prior consent is required for non-anonymous "analytical" cookies and profiling cookies, e.g. those that provide statistical analysis on the use of a website or that create user profiles to send you advertising messages in line with the preferences they have expressed during navigation.

2. Types of cookies used by the Website and de-selection options

You will receive the following cookies when you browse the Website:
Third party cookies, i.e. cookies coming from websites or servers of third parties different and therefore different from those of FLORSHEIM. Please note that these third parties, listed below with links corresponding to their privacy policies and opt-out mechanisms, process your Personal Data as data controllers on behalf of FLORSHEIM. These third parties have signed agreements for the processing of data with FLORSHEIM and cookies have been anonymized. Third party cookies are:
- Google Analytics.
These are cookies that allow you to analyze and improve the operation of the Website. To disable Google Analytics cookies, you can download and install the browser add-on for the opt-out provided by Google Analytics. This add-on instructs Google Analytics javascript code (ga.js, analytics.js, and dc.js) to prevent information from being sent to Google Analytics. The add-on is available for the most commonly used browsers. For more information about the Google Analytics opt-out add-on click here

- Remarketing.
www.florsheim.eu also uses 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. – Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. This allows us to make special offers and continue to market our services to those who have shown interest in our service.
In addition to the possibility of opting out of the following service, the User may opt out of receiving cookies from a third party service by visiting the opt-out page of the Network Advertising Initiative.

Waiver of the Google Remarketing service
You can opt out of the use of cookies by the Google Marketing Platform by visiting the Google Marketing Platform opt-out page.

- WordPress.
These are functional cookies provided by the WordPress platform in order to optimize the display and language of the Website. To disable WordPress cookies, you can refer to the privacy policy of this provider available at the following addresses: https://en.support.wordpress.com/cookies/ and https://automattic.com/privacy/.

- Facebook.
These cookies are used for analysis and advertising, to help us propose more relevant advertisements for the User and to monitor the progress of an advertising campaign carried out on Facebook. For more information about the privacy policy of this provider you can refer to the following address: https://www.facebook.com/policy.php

- DoubleClick.
These cookies are used for targeting and advertising on Google, to personalise the advertisements displayed according to the user's navigation and to let us know if a purchase is made. For more information about the privacy policy of this provider you can refer to the following addresses: https://policies.google.com/privacy and https://support.google.com/dfp_premium/topic/7395141?hl=en&ref_topic=28145

- Bronto .
Bronto is an email marketing provider. These cookies are used for running our analysis, sending our emails and performing our marketing campaigns. If a user submits his email to us or makes a purchase, data will be collected and stored on Bronto system. For more information about the privacy policy of this provider you can refer to the following address: https://www.oracle.com/legal/privacy/privacy-policy.html

3. How to view and change cookies using your browser

You can authorize, block or delete (in whole or in part) cookies through the specific functions of your browser or through additional components of third parties. However, disabling the Website's technical cookies may mean that some Website services or functionality will not be available or may not function properly and you may be forced to manually change or enter certain information at each visit.
For more information on how to set your browser's cookie preferences, please refer to the following instructions:
Internet Explorer


Florsheim asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To get more information or amend your preferences, press the “more information” button or visit “Cookie Settings” at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy & Cookie Policy. Do you accept these cookies and the processing of personal data involved?
These cookies are required for browsing and basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. They help make the shopping cart and check out process possible as well as assist in security issues and conforming to current regulations.
Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Targeting and Advertising cookies (of third parties) collect information to help better tailor advertising to your interests. In some cases, these cookies involve the processing of your personal data. For more information about this processing of personal data, check our Privacy & Cookie Policy. De-selecting these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook or other social networks and/or not allowing you to share content on social media.
You can always change your preference by visiting the “Cookie Settings” at the bottom of the page. View Privacy & Cookie Policy for full details.
English   •  Italiano